Privacy policy

SOURCE OF DATA COLLECTION

Personal data (the "Personal Data" or "Data") are collected automatically or provided through the navigation or use of this website (the "Website") or during your visit to one of our showrooms (the "Showroom"), including for the purchase of one of our products (the "Products").

1.A DATA PROCESSING CARRIED OUT FOR THE MANAGEMENT OF SALES AT THE SHOWROOMS

  • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, tax code, e-mail, address, telephone number, shipping address, passport data for the Tax Free / Refund service - PURCHASE DATA type and price of Purchased products

  • PURPOSE OF THE TREATMENT - To carry out the sale of Products at its Showrooms and to manage after-sales services (for example, returns, refunds, repairs, etc.).

  • COMPULSORY OR OPTIONAL PROVISION OF DATA - Necessary. If you do not wish to provide your data, the Data Controller will not be able to process the corresponding purchase order or manage the services related to the post-sale of the Products.

  • LEGAL BASIS OF THE PROCESSING - The need to execute pre-contractual and contractual obligations to which you are a part, in addition to the need to fulfill legal obligations.

  • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED - The Data Controller undertakes to delete from its systems your data provided for the execution of the sale and the management of after-sales services after 10 years from the date of the last purchase or from the last interaction with the Owner.

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1.B DATA PROCESSING CARRIED OUT ON THE WEBSITE

  • DATA CATEGORIES - PERSONAL DATA AND CONTACT DATA name, surname, e-mail, telephone number, country, region, city. Personal data communicated in the appropriate text mask on the Website or in the Owner's email box

  • PURPOSE OF TREATMENT - Management of contact requests formulated through the appropriate page of the Website ("contacts") or by email to the Data Controller

  • COMPULSORY OR OPTIONAL PROVISION OF DATA - Necessary. In the absence of this provision, it will not be possible for the Data Controller to process the requests sent.

  • LEGAL BASIS OF THE PROCESSING - The need to execute pre-contractual and contractual obligations to which you are a part, in addition to the need to fulfill legal obligations.

  • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED - The Data Controller undertakes to delete from its systems your data provided in relation to requests sent through the Website or via email after 1 year from the date of conferment.

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1.C DATA PROCESSING CARRIED OUT BY MEANS OF THE "CRM" CUSTOMER RELATIONS MANAGEMENT SYSTEM

  • CUSTOMER REGISTRATION

    • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, date of birth, e-mail, address, telephone number

    • PURPOSE OF TREATMENT - Allow you to register as a customer and use the related services (such as participation in one of our events). You can register on our Website, at one of our showrooms or during one of our events.

    • COMPULSORY OR OPTIONAL PROVISION OF DATA - Necessary. If you do not want to provide your data, you will not be able to register as a customer or use the related services.

    • LEGAL BASIS OF THE PROCESSING - The need to execute pre-contractual and contractual obligations to which you are a part, in addition to the need to fulfill legal obligations.

    • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED - The Data Controller undertakes to delete from its systems your data provided for your registration after 10 years from the date of cancellation of the relative registration.

  • MARKETING

    • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, e-mail, address, telephone number

    • PURPOSE OF THE TREATMENT- Communicate information of a commercial nature, on collections, exhibitions and events, also through our newsletter, or allow you to participate in any customer satisfaction surveys and market research for the improvement of the Products. These communications will be sent by email or telephone, including by automated means (SMS, social network messaging systems). We will carry out communications by automated means approximately no more than 2 times a month or on the occasion of particular initiatives (eg Salone del Mobile). In any case, you also have the possibility of preferring to be contacted exclusively through traditional methods, expressing your opposition only to receiving communications through automated methods by writing to design@studioponsidesign.it.

    • COMPULSORY OR OPTIONAL PROVISION OF DATA - Optional. If you do not wish to provide your data, it will not be possible for the owner to keep you constantly updated on offers and promotions reserved for its customers, nor to use the data for market research and statistical analysis and customer satisfaction.

    • LEGAL BASIS OF THE PROCESSING - Your explicit consent to the processing of data for this purpose. If you have lent it, you can revoke it at any time by clicking on the unsuscribe button contained in the emails or newsletters received or by writing to design@studioponsidesign.it.

    • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED- The Data Controller has established to provide for the cancellation of the processed Data in order to send you information of a commercial nature, including personalized, following categorization or profiling on the basis of the parameters described here, on collections, exhibitions and events, as well as for participation in surveys of customer satisfaction and market research, after 10 years from the collection of the Data, or up to your possible opposition. To this end, the Owner has taken into consideration the type of goods offered for which an average frequency of purchase by customers is considered equal to one or at most two products per capita every 6-7 years. Therefore, shorter data analysis times would not allow the offer of personalized services.

  • COMMUNICATION OF DATA TO GROUP COMPANIES FOR MARKETING PURPOSES

    • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, e-mail, address, telephone number

    • PURPOSE OF THE TREATMENT - Communicate your data to other companies of the group to which the Data Controller belongs so that they can send you information of a commercial nature, on collections, exhibitions and events, including via newsletters, in relation to their products and services and to participate any customer satisfaction surveys and market research for the improvement of the Products.

    • COMPULSORY OR OPTIONAL PROVISION OF DATA - Optional. If you do not wish to provide your data, it will not be possible for the Data Controller to communicate the data to the other companies in the group for these purposes.

    • LEGAL BASIS OF THE PROCESSING - Your explicit consent to the processing of data for this purpose. If you have lent it, you can revoke it at any time by clicking on the unsuscribe button contained in the emails or newsletters received or by writing to design@studioponsidesign.it .

    • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED- The Data Controller has established to provide for the cancellation of the processed Data in order to send you information of a commercial nature, including personalized, following categorization or profiling on the basis of the parameters described here, on collections, exhibitions and events, as well as for participation in surveys of customer satisfaction and market research, after 10 years from the collection of the Data, or up to your possible opposition. To this end, the Owner has taken into consideration the type of goods offered for which an average frequency of purchase by customers is considered equal to one or at most two products per capita every 6-7 years. Therefore, shorter data analysis times would not allow the offer of personalized services.

  • CUSTOMER CATEGORIZATION

    • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, age group, e-mail, telephone number, country of residence - OTHER DATA profession, product purchase channels (e.g. showroom)

    • PURPOSE OF THE TREATMENT - Customer categorization on the basis of a series of parameters, for the purpose of sending promotional communications aimed at the needs of a certain category or group to which you belong (e.g. customers aged 50 or over to 70 years old, residents in a specific region etc.).

    • COMPULSORY OR OPTIONAL PROVISION OF DATA - Optional. If you wish to oppose the processing of your data, it will not be possible for the owner to keep you constantly updated on offers and promotions dedicated to certain categories of customers. If you have given your consent to still receive promotional information, you may therefore only receive generic newsletters.

    • LEGAL BASIS OF THE PROCESSING - The legitimate interest of the Data Controller in achieving the maximum efficiency of its marketing activities. We will send communications with promotional content taking into account your band or category of membership only if you have given your consent, which can be revoked at any time and without prejudice. You can exercise your right at any time to object to the receipt of these communications, immediately or subsequently, by clicking on the unsubscribe button contained in the emails or newsletters received or by writing to design@studioponsidesign.it .

    • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED- The Data Controller has established to provide for the cancellation of the processed Data in order to send you information of a commercial nature, including personalized, following categorization or profiling on the basis of the parameters described here, on collections, exhibitions and events, as well as for participation in surveys of customer satisfaction and market research, after 10 years from the collection of the Data, or up to your possible opposition. To this end, the Owner has taken into consideration the type of goods offered for which an average frequency of purchase by customers is considered equal to one or at most two products per capita every 6-7 years. Therefore, shorter data analysis times would not allow the offer of personalized services.

  • CUSTOMER PROFILING

    • DATA CATEGORIES - PERSONAL AND CONTACT DATA name, surname, date of birth, age range, e-mail, telephone number, country of residence - OTHER DATA profession, frequency and channels of purchase of the Products (e.g. showroom), products viewed, catalogs requested, interests and data relating to your behavior on our Website.

    • PURPOSE OF TREATMENT - Customer profiling to evaluate your preferences, interests, characteristics and consumption habits based on a series of parameters, for the purpose of a personalized sending of promotional communications or for a personalized shopping experience at our Showrooms.

    • COMPULSORY OR OPTIONAL PROVISION OF DATA - Optional. If you do not wish to provide your data, it will not be possible for the Owner to keep you constantly updated on targeted offers and promotions with respect to your preferences, interests, characteristics and consumption habits or to offer you a personalized shopping experience at our Showrooms. If you have given your consent to still receive promotional information, you may therefore only receive generic newsletters.

    • LEGAL BASIS OF THE PROCESSING - Your explicit consent to the processing of data for this purpose. If you have lent it, you can revoke it at any time by writing to design@studioponsidesign.it .

    • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED- The Data Controller has established to provide for the cancellation of the processed Data in order to send you information of a commercial nature, including personalized, following categorization or profiling on the basis of the parameters described here, on collections, exhibitions and events, as well as for participation in surveys of customer satisfaction and market research, after 10 years from the collection of the Data, or up to your possible opposition. To this end, the Owner has taken into consideration the type of goods offered for which an average frequency of purchase by customers is considered equal to one or at most two products per capita every 6-7 years. Therefore, shorter data analysis times would not allow the offer of personalized services.

1.D DATA PROCESSING CARRIED OUT FOR COMMERCIAL PURPOSES FOLLOWING A SALE

  • DATA CATEGORIES - PERSONAL DATA AND CONTACT DATA name, surname, e-mail - PURCHASE DATA type of Products purchased

  • PURPOSE OF THE PROCESSING - The sending of communications containing commercial proposals relating to Products similar to those already purchased (soft spam).

  • COMPULSORY OR OPTIONAL PROVISION OF DATA - Optional. Should you wish to oppose the processing of your data, it will not be possible for the owner to keep you constantly updated on offers and promotions of products similar to those already purchased.

  • LEGAL BASIS OF THE PROCESSING - The legitimate interest of the Data Controller in developing relations with its customers and increasing the volume of requests and sales of the Products. You can exercise your right at any time to object to the receipt of these communications, immediately or subsequently, by clicking on the unsubscribe button contained in the emails or newsletters received or by writing to design@studioponsidesign.it .

  • PERIOD IN WHICH THE PERSONAL DATA WILL BE STORED - The Data Controller has established to provide for the cancellation of the Data processed for the purpose of sending communications containing commercial proposals relating to Products similar to those already purchased (soft spam), after 24 months from the date of each purchase , except for opposition if it occurs before this deadline and without prejudice to their conservation for 10 years for the purposes of carrying out the sale and management of after-sales services.

2 DATA PROCESSING METHODS AND POSSIBLE FURTHER DATA STORAGE

The Data will be collected and processed in compliance with the principles of correctness, legality and transparency, with manual or automated methods, always within the limits of the processing purposes described in this information and, in any case, in order to guarantee the security and confidentiality of the Data. With respect to data retention, the Data Controller has indicated the relative times for each processing and in any case undertakes to inspire the processing of Data to the principles of adequacy and minimization, verifying annually the need for storage for a period of time not exceeding what is necessary to achieve the purposes for which the data were collected and processed. It is understood that the Data Controller may keep the Data to fulfill regulatory obligations, or to ascertain, exercise or defend one's right in court. Once the purposes for which the Data were collected and processed have been reached, the Data Controller will take the appropriate measures to make them anonymous, so as to prevent your identification, remaining in any case the possibility of continuing to use the Data anonymously.

3 POSSIBLE AUTOMATED DECISION-MAKING PROCESSES

As indicated above, the Data Controller carries out, on the basis of his legitimate interest, a categorization of his customers in order to send information of a commercial nature, on collections, exhibitions and events targeted with respect to the needs of a certain category or band of belonging to which you it's part. This procedure is carried out by dividing the interested parties according to non-invasive and non-discriminatory categories, such as country of residence (residents in the Lombardy region, for example, if it is a question of identifying a category of subjects interested in opening a new store in Milan), age (e.g. customers aged from 50 to 70 years if for example it is a product statistically intended for this age group), and the purchase channels of the Products (e.g. differentiating communications addressed to a mainly web clientele from those who prefer physical stores). Following this analysis, which may also take place in an automated form, the user can be classified into one or more groups with different characteristics and receive from the Data Controller communications dedicated to that category that the Data Controller deems to be in line with his needs. In relation to this treatment, the Data Controller has positively conducted a balancing test in order to determine that the processing linked to the categorization in question is conducted on the legal basis of the Data Controller's legitimate interest in achieving maximum efficiency in its marketing activities. The Data Controller may also, with his consent, analyze his consumption habits over time, to evaluate in more detail than what you could do with a simple categorization, which products or initiatives respond to your tastes and preferences (for example if over a period of 2 years you should show interest in one of our particular products or to the line created by one of our designers, we will send you offers dedicated to that type of product and not others that are not of interest to you or distant from your tastes and preferences). In this way we can offer you a unique and personalized shopping experience even if you come to visit us at one of our showrooms. In this case, our sales assistant will be able to recognize you and direct you more efficiently to the product you prefer. Of course, you can always ask our sales staff to evaluate different proposals. It should be noted that the Data Controller has conducted a specific assessment of the impact of the processing on the personal data necessary for the profiling activity to ensure compliance with the principles of the GDPR, including non-discrimination, effectiveness and the absence of harmful consequences for the interested party.

4 SUBJECTS AUTHORIZED TO PROCESS DATA

The Data may be processed by the persons in charge of the Data Controller, who have been expressly authorized and have received adequate operating instructions in relation to the purposes of the processing set out above.

5 POSSIBLE RECIPIENTS OF THE DATA

The Data will not be disseminated. The following subjects may become aware of the Data in relation to the purposes of the processing set out above and may process them, independently, as separate Data Controllers, or as Data Processors specifically appointed by the Data Controller (the list of these subjects may be requested from the Data Controller by writing to design@studioponsidesign.it ):

  • Resellers or business partners of the Owner or Company of the group to which the Owner belongs who, on our behalf, will collect the Data to be included in our customer relationship management system "CRM"; these subjects will act as data processors. We remind you that if you want to be registered as a customer or consent to the processing of your personal data for marketing and / or profiling purposes, your data will be entered in this CRM database, whose servers are located in the territory of the European Union. In this case, the Data Controller will share your Data with these subjects who may however be located both inside and outside his country of residence and both inside and outside the EEA, since the Owner offers its products to customers in all countries where it is present. In particular, your data will be automatically accessible to the staff of managers and / or sales staff at showrooms for marketing and profiling purposes. For example: if you visit a showroom in another country other than your country of residence, your personal information will also be accessible from that showroom, in order to offer you the product that best suits your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: In particular, your data will be automatically accessible to the staff of managers and / or sales staff at showrooms for marketing and profiling purposes. For example: if you visit a showroom in another country other than your country of residence, your personal information will also be accessible from that showroom, in order to offer you the product that best suits your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: In particular, your data will be automatically accessible to the staff of managers and / or sales staff at showrooms for marketing and profiling purposes. For example: if you visit a showroom in another country other than your country of residence, your personal information will also be accessible from that showroom, in order to offer you the product that best suits your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: your data will be automatically accessible to the staff of managers and / or sales staff at showrooms for marketing and profiling purposes. For example: if you visit a showroom in another country other than your country of residence, your personal information will also be accessible from that showroom, in order to offer you the product that best suits your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: your data will be automatically accessible to the staff of managers and / or sales staff at showrooms for marketing and profiling purposes. For example: if you visit a showroom in another country other than your country of residence, your personal information will also be accessible from that showroom, in order to offer you the product that best suits your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: in order to offer you the product most in line with your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: in order to offer you the product most in line with your needs. Adequate organizational and security measures will naturally be taken for the sharing and transfer of data, as indicated below in point 6. For more information on the subjects and countries involved, please send a request to the following e-mail address: design@studioponsidesign.it

  • Company of the group to which the Data Controller belongs to which we will communicate the Data for the sending of information of a commercial nature, on collections, exhibitions and events, by the aforementioned companies, in relation to their products and services; these subjects will act as independent holders of the Data and will receive the same only if you have given your consent to the communication of the Data;

  • Company of the group to which the Data Controller belongs for administrative and accounting purposes; these subjects will act as data processors;

  • Subjects who can access the Data by virtue of legal provisions provided for by the law of the European Union or by that of the Member State to which the Data Controller is subject; these subjects will act as independent data controllers;

  • Companies that perform and provide additional services related to the purposes of the processing, banking operators, electronic payment carriers, credit card issuers, internet providers, couriers and shippers, companies that organize events or send newsletters or market research, companies that offer data analysis services, companies that offer IT infrastructures and IT assistance and consultancy services, law firms or accountants, auditors; these subjects will act as data controllers or in some cases as independent data controllers;

  • Buyers or successors of the Owner in the event of a merger, sale, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Owner's assets, in which the Data should be transferred; these subjects will act as independent data controllers and we will communicate to them only the Data necessary for the evaluation of the operation on the basis of our legitimate interest.

6 TRANSFER OF PERSONAL DATA ABROAD

The entire data processing takes place in countries in the European Union.
If there is a need to transfer data to third countries, for example for the management of relationships with customers who have interests in countries other than the European Union, the owner undertakes to:

  • Make sure that the country in which the data will be sent guarantees an adequate level of protection, as required by article 45 of the GDPR; or

  • Use the standard data protection contractual clauses approved by the European Commission for the transfer of personal information outside the EEA pursuant to article 46.2 GDPR.

7 YOUR RIGHTS AS INTERESTED PARTY - COMPLAINT TO A SUPERVISORY AUTHORITY

In relation to the aforementioned data processing, it is possible to exercise, at any time, by e-mail at design@studioponsidesign.it , the following rights, under the conditions and within the limits set out in articles. 12 and 13 GDPR:

  • Right of access (Article 15 of the GDPR);

  • Right to rectify inaccurate data and integrate incomplete data (Article 16 of the GDPR);

  • Right to delete data (Article 17 of the GDPR);

  • Right to limitation of processing (Article 18 of the GDPR);

  • Right to object to the processing carried out pursuant to art. 6, paragraph 1, letters e) or f) GDPR.

The user also has the right to lodge a complaint with the Supervisory Authority, ie the Italian Data Protection Authority (so-called "Privacy Guarantor") and / or other competent supervisory authorities (Article 77 of the GDPR).
Furthermore, in the event that the processing is based on consent or on the contract and is carried out with automated tools, it is possible to exercise the right to receive the Data in a structured format, commonly used and readable by automatic device, as well as, if technically feasible , to transmit them to another holder without impediments pursuant to art. 20 GDPR.
He also has the right to object to the processing of the Data at any time, immediately or after the provision of the Data, in relation to the sending by the Owner of unsolicited communications containing commercial proposals relating to Products similar to those already purchased (soft spam ) made directly to the e-mail address provided when purchasing Products, pursuant to art. 130, paragraph 4, of Legislative Decree no. 196/2003, as amended by Legislative Decree no. 101/2018.
Your possibility remains unaffected by preferring to be contacted for marketing purposes exclusively through traditional methods, expressing your opposition only to receiving communications through automated methods.
The user has the right to revoke the consent given for marketing and / or profiling purposes at any time.

8 MINORS

The Website and the Products are in no way intended for minors under the age of 18, therefore the Data Controller does not carry out any collection and / or processing of personal data referring to minors. In the event that personal data relating to minors are entered on the Website, the Data Controller will delete them.